July 20, 2010 First Sandra Bullock, then Blake Lively, then Wendell Pierce.
Each actor holds up a finger and looks straight into the camera. Saints quarterback Drew Brees urges viewers to "be the one for all the people whose livelihoods depend on the Gulf." "Be the one for healthy, flourishing wetlands," says musician Lenny Kravitz. "Be the one for sea turtles," says actor John Goodman. For another famous quarterback, Eli Manning, "long days at the beach" are what's at stake.
How, exactly, to "be the one" for all these things?
The dizzying array of celebrities flashing across the screen in the 100-second video has the answer: Sign a petition demanding more money to restore Gulf Coast ecosystems in the wake of the BP oil spill. Continued 
"Restore the Gulf" Campaign Petition , Sign On