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How the Bush administration sold the Iraq War to American people
Road to war
Updated: 1:56 p.m. ET Nov. 8, 2005
It was September of 2002, just three days before the emotional one-year anniversary of 9/11 and the giant wound of the al Qaeda attack on New York was still open.
The Bush administration had assembled a media strategy team known as the White House Iraq Group. It consisted of top officials, including those in the vice president’s office whose goals starting after Labor Day was to sell a war on Iraq, which had no detectable role on 9/11.
On September 7, 2002, White House chief of staff Andy Card referred to the effort in an interview with The New York Times and said, “From a marketing point of view, you don’t introduce new products in August.