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Cognitive Dimwits: The Unbearable Rightness of Being
By Leilla Matsui and Stella La Chance
Cognitive dissonance occurs when a long held assumption or existing belief is thrown into question by new or contradictory information, causing a person to reinterpret this evidence after it has been presented to justify a falsely held notion. The theory refers to the phenomenon of the mind's failure to assume its equilibrium after having to accept an unwelcome intrusion of this kind into its “comfortably held assumption zone.