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National Guard Tells Congress to Keep The Dollars Flowing into NASCAR Sponsorships
Sent to Congress on your dime from the National Guard:
The National Guard Association of the United States (NGAUS) requests that you vote “no” on the Kingston-McCollum amendment that would divert critical funding from Defense Department-wide marketing and advertising accounts to prevent the DOD from sponsoring pro-sports. This amendment would severely limit the National Guard’s ability to target and recruit soldiers and airmen with proven, effective marketing methods.
For the National Guard, pro-sports sponsorships provide a national platform to promote the National Guard’s image and aid in recruiting efforts. The recruiting and retention dollars spent through pro-sports sponsorships increase the National Guard’s prestige and visibility, as well as generate recruiting leads at events. Most importantly, sponsorships in motorsports specifically, through Indy Racing and NASCAR, illustrate a wise use of taxpayers’ dollars with a high return on investment. In 2011, the return on investment for media exposure for NASCAR and IndyCar was over 368%, and saw an estimated 7 billion impressions, or time an ad or logo were viewed. This is an over $150 million return.
We recognize the need to make important decisions in this fiscal environment, but pro-sports sponsorships are not just a matter of money. They are an effective and important marketing platform for awareness and development for targeting future potential recruits. [IN ENGLISH THAT'S CHILDREN.]
“Recruiting for our all-volunteer force isn’t what it used to be. Only one in every four young people today is even eligible to join…Today, you have to know how smart, fit young people think, where they live and play, and go to them,” said NGAUS President, retired Maj. Gen. Gus L. Hargett Jr., in a recent press release.
Innovative techniques such as sports sponsorships help DOD do just that.
Please vote against the amendment sponsored by Representatives Kingston and McCollum to prohibit DOD pro-sports sponsorships.