You are hereBlogs / dlindorff's blog / Ad Time's a Terrible Thing to Waste: Strange But True Twists In Limbaugh Scandal

Ad Time's a Terrible Thing to Waste: Strange But True Twists In Limbaugh Scandal

By dlindorff - Posted on 17 March 2012


By Linn Washington, Jr.


The continuing exodus of advertisers from the Rush Limbaugh radio show following his vulgar rants about a female law school student is generating many strange twists.

One exodus-related twist is the filling of the air-time ad void on Limbaugh’s program with public service announcements.

Ironically, that void is now being filled by public service announcements from entities Rush loves to hate like the federal Environmental Protection Agency – the entity responsible for regulating the toxic polluters Limbaugh’s always so quick to defend.

One of the stranger twists in having PSAs fill the paid-ad void on Limbaugh’s program is broadcasting PSAs from the United Negro College Fund.

The UNCF is an organization founded originally for financially assisting black students attend college and earn degrees. The UNCF currently aids over 60,000 students who attend 900 higher education institutions nationwide according to its website.

Even stranger, the UNCF refuses to remove its PSAs from the Limbaugh radio program, though Limbaugh has built and sustains his bombastic right-wing on-air persona by routinely bashing black people. It doesn’t take a college degree to know that Limbaugh's listeners are not likely sources of large contributions to the UNCF.

UNCF public service announcements have aired on New York City’s WABC-AM, the flagship of Limbaugh’s nationally syndicated program, according to organizations like Media Matters For America that monitor the show.

A UNCF spokeswoman referred media inquiries about UNCF airing ads on the Limbaugh program to The Advertising Council, a NYC-based entity that assists non-profit organizations and governmental agencies get messages to the American public through the media.

The Council “is handling all media inquiries,” the UNCF spokeswoman said.

But an Ad Council spokeswoman directed an inquiry about the UNCF’s ad airing on Limbaugh’s program back to the UNCF.

That Advertising Council spokeswoman did say, “Neither the United Negro College Fund nor the Ad Council has requested that the UNCF ad be pulled from the Limbaugh show.”

The Ad Council spokeswoman said her organization “can’t predict” where PSAs will be placed, because placement decisions are made by the broadcast stations donating the air time.

However, unlike the UNCF, some non-profits aided by The Advertising Council have asked the Council to pull their PSAs from stations that carry the Limbaugh program.

One of those non-profits is Big Brothers Big Sisters of America...


For the rest of this article by LINN WASHINGTON, JR. in ThisCantBeHappening!, the new independent Project Censored Award-winning online alternative newspaper, please to go:

Speaking Events


War Is A Lie: Second Edition
Book Tour

May 28, San Francisco, CA
11 a.m. to 1 p.m., David Swanson interviewed by Daniel Ellsberg, at San Francisco Main Public Library, 100 Larkin Street.
Sign up on FB.

May 28, Marin County, CA
4 to 6 p.m., David Swanson in conversation with Norman Solomon, at Book Passage, 51 Tamal Vista Blvd., Corte Madera, CA
Sign up on FB.

May 29, Oakland, CA
3 to 4 p.m., David Swanson interviewed by Cindy Sheehan, at Diesel: A Bookstore, 5433 College Avenue at Kales (near Manila), Oakland, CA
Sign up on FB.

May 29, Berkeley, CA
7:30 to 9 p.m., David Swanson and Cindy Sheehan at Berkeley Fellowship of Unitarian Universalists, sponsored by the Social Justice Committee and Cynthia Papermaster, 1606 Bonita Ave. (at Cedar), Berkeley, CA
Sign up on FB.

May 30, Fresno, CA
2 to 4 p.m., David Swanson and Cindy Sheehan at a Peace Fresno event
Community United Church of Christ
5550 N. Fresno Street
Fresno, CA 93710
Contact Dan Yaseen 559-251-3361,
Sign up on FB.

June 11 St. Paul, MN, 6 p.m. at Macalester Plymouth Church Social Hall 1658 Lincoln, St. Paul, MN.
Sign up on FB.

June 12 Minneapolis, MN, 9 and 11 a.m. at St. Joan's 4533 3rd Ave So, Minneapolis, MN, plus peace pole dedication at 2 p.m.
Sign up on FB.

June 24 Roanoke, Va.
7:30 pm @ Unitarian Universalist Church of Roanoke (2015 Grandin Rd SW, Roanoke, VA 24015). Contact:
Sign up on FB.


Other Events Here.







Support This Site


Get free books and gear when you become a supporter.



Speaking Truth to Empire


Families United


Ray McGovern


Financial supporters of this site can choose to be listed here.

Buy Books

Get Gear

The log-in box below is only for bloggers. Nobody else will be able to log in because we have not figured out how to stop voluminous spam ruining the site. If you would like us to have the resources to figure that out please donate. If you would like to receive occasional emails please sign up. If you would like to be a blogger here please send your resume.
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Enter the characters shown in the image.